3 Top Mistakes Companies Make with Email Campaigns and How to Avoid Them

1. Neglecting Mobile Optimization in Campaign Design In today’s digital landscape, more than half of all emails are opened on mobile devices. Failing to optimize emails for mobile can result in a subpar experience for subscribers. An email that is not optimized for mobile may cut off the subject line, leading to decreased open rates. Additionally, slow-loading images, incorrect rendering, or a confusing user experience can prompt readers to immediately delete the email. Regardless of the type of campaign you are running, it is crucial to remember that at least half of your audience...