Pre Foreclosure Leads / Late Mortgage Leads
Lead Dog Offers the Highest Quality, Most Current Pre-Foreclosure & Late Mortgage Data
Our Pre-foreclosure Leads Mailing Lists connect you with borrowers in your targeted area who are currently 30, 60, 90, or 120 days late on their mortgage payments. These individuals are in urgent need of assistance and are highly motivated to find a quick solution to their financial challenges.
These borrowers have missed multiple mortgage payments and are seeking to either save their home or find a way to sell it without damaging their credit score. This presents a unique opportunity for you to step in and provide the help they need.
With Pre-Foreclosure Leads, Timing is Everything
Being the first to offer assistance can significantly increase your chances of success. By utilizing an accurate mailing list and implementing a strategic Direct Mail Marketing Campaign, you can convert these leads into tangible results.
Our mailing lists can be filtered by various criteria such as Mortgage Balance, Home Value, Loan to Value, Number of Days Late, and Dwelling Type, among others. This allows you to target specific homeowners who are most likely to benefit from your services.
Homeowners facing pre-foreclosure may be interested in selling their properties to avoid further financial strain. This presents a potential business opportunity for you, as helping these individuals list their homes can be a less competitive market. Lead Dog can provide you with a pre-foreclosure list tailored to your area, making it easy to identify potential leads.
In addition to standard data, Lead Dog offers industry-specific information including cell phone numbers and email addresses. This comprehensive approach ensures that you have all the tools necessary to effectively reach out to pre-foreclosure leads and provide them with the assistance they need. Please contact your Lead Dog Information Services sales representative to get your count and cost.
Filter Available by:
- Mortgage Balance
- Home Value
- Loan to Value
- Number of Days Late
- Dwelling Type
- And more!
Pricing Information
- Pre-Foreclosure Leads Listings are only 28¢ each in quantities of 500 names.
- Flat fee for each order of $25.00 for order preparation and delivery in .CSV format.
How To Get More From Your Late Mortgage
One of the things many customers don’t realize is just how precisely you can target prospects using the filters available with our Late Mortgage file. The right combination of filters can help you focus your marketing on homeowners who best fit your investment strategy, saving you time and money.
Filter by Mortgage Balance
You can select properties based on the current mortgage amount owed. If you buy homes to renovate and resell or hold as rental properties, this filter can help you eliminate prospects with mortgage balances that put the purchase outside your budget. There’s little value in soliciting a homeowner if the numbers simply won’t work for your investment strategy.
Filter by Current Market Value
You can also select properties by current market value. This helps you focus on homes within your target price range instead of spending time and money contacting homeowners whose properties are beyond your budget.
The more precisely you define your criteria, the more focused your marketing campaign can be.
Use Loan-to-Value (LTV) to Find Equity
Loan-to-value (LTV) is another valuable filter. By selecting specific LTV ranges, you can identify properties where homeowners may have substantial equity.
For example, targeting properties with an LTV of 50%, 60%, or 70% can help you identify homeowners who may have approximately 50%, 40%, or 30% equity, respectively, assuming the mortgage balance and property value figures are accurate.
Why does this matter? Equity can create room for a potential deal that works for both parties. You may be able to make an offer that fits your investment budget while allowing the homeowner to pay off the mortgage and retain money from the sale.
You can also target homeowners whose mortgages exceed their property values. Depending on the loan and lender requirements, a loan assumption may be an option worth exploring. Keep in mind that assumptions require lender approval in many cases and may involve costs and additional paperwork.
Choose the Right Days-Late Category
Our Late Mortgage file lets you target homeowners in four delinquency categories:
- 30–59 days late
- 60–89 days late
- 90–119 days late
- 120+ days late
Which category should you choose? That depends on your marketing goals, your investment strategy, and the foreclosure process in the state where you’re targeting properties.
For example, in states such as New York, the foreclosure process can take considerable time, potentially leaving an extended window to contact homeowners before an auction. In other states, the process may move much faster, leaving a much shorter opportunity to reach a homeowner before a scheduled sale.
Because foreclosure timelines and procedures vary by state and individual case, it’s worth understanding your target market before placing your order.
You might choose to focus on one delinquency category or order all four for separate campaigns. Testing different categories can help you determine which produces the best response for your business.
Don’t Rely on Just One Contact Method
Finding the right prospects is only the first step. Reaching them effectively is just as
important.
Depending on your campaign and applicable laws, consider a coordinated outreach
strategy that may include:
- Direct mail
- Phone calls
- Text messages
Repeated contact can improve your chances of reaching a homeowner, since not everyone responds to the first attempt. Plan to follow up multiple times using appropriate channels, while respecting opt-outs and applicable telemarketing, texting, and privacy requirements.
Your prospect list may change with each order, so track your results and adjust your campaigns as you learn which audiences and contact methods work best.
Make Your Late Mortgage List Work for You
The Late Mortgage file offers more than a list of homeowners with delinquent mortgages. Its filtering options can help you narrow your audience by mortgage balance, property value, equity position, and days late.
The key is to match your filters to your investment strategy. A more targeted list can help you focus your marketing resources on prospects who are more likely to fit your buying criteria.
Need help deciding which filters to use? Contact Lead Dog Information Services to learn more about customizing your Late Mortgage file for your next campaign.